B2B marketers have struggled to find their footing on social media. Theirs is a challenge much more complex than that faced by B2C marketers, and their success hinges largely on other businesses adopting the medium also.
However, despite common lore proclaiming B2B social dead in the water, this infographic from Clearpoint Agency shows that actually, it’s very much alive and well, with 87% of B2B marketers using it and 54% claiming they’ll increase their social spending next year. It also makes a very strong case for reticent marketers that have previously shied away from the channel to get involved before they get left behind. Take a look: