CAR Magazine Chooses Color-Logic

West Chester, OH; August 2013

To celebrate the 50th anniversary of the Porsche 911, British-based CAR magazine wanted a cover as spectacular as the car being celebrated.  The result was seven different cover editions featuring seven different iconic 911s in seven different colors, accentuated by a spectacular metallic finish creating using the Color-Logic technique on Mirri metallic cover stock.  The covers were digitally proofed on an HP Indigo and then production printed with UV litho on a Heidelberg Speedmaster press by Colour Five, in Perivale, near London.  The magazines quickly became collector items as car buffs across the United Kingdom quickly snapped them up.

Commenting on the CAR magazine campaign, Color-Logic Director of Sales and Marketing Mark Geeves said: "We are very pleased that the Color-Logic Process Metallic Color System was chosen to accentuate this milestone project.  Color-Logic provided counsel regarding the best way to achieve the desired effects."

Phil McNamara, CAR magazine editor, also said: "The Porsche 911 is the greatest sports car ever seen-no other car of its kind offers such thrills, everyday usability, and longevity.  And we would like to think our sensational Mirri covers using the Color-Logic technology do it justice.  You will not see a better motoring magazine cover this year."

Color-Logic develops color communication systems and software tool sets for a variety of special effect printing applications.  Color-Logic provides brand owners, product managers, corporations, and their advertising agencies the ability to differentiate themselves and their clients with a simple print production process that yields dramatic results.  Color-Logic decorative effects utilize the existing workflows of printers and designers, yielding dynamic results without the use of special equipment.  Color-Logic supports the value of print and works with designers and printers to enhance their printed media.  For more information, visit www.color-logic.com or call +1-513-258-0047.

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