Trekking to IKEA is often an exercise in futility. The armchairs and bookcases never look as perfect in your cramped apartment as they do in the color-coordinated showrooms. After 15 minutes, you're tired and overwhelmed and you can't remember what you even came for.
Simply place the catalog in the spot where you're considering adding a new piece of furniture, scan the catalog with the augmented reality app on your mobile device and select the desired item.
The augmented reality feature then projects the item into your home by layering it over a real-time view of your room captured through your device's camera. The app also lets you experience the scale of the objects in relation to your living space, as you can see in the video above.
IKEA's 2013 catalog included smartphone integration, but only featured videos and photo galleries that could be accessed via an app by scanning the catalog's pages.
This year's catalog also includes several highly anticipated new releases, such as the Lövbacken table, a revival of the company's original flat-pack table produced in 1956.
Do you think IKEA's concept for an augmented reality catalog will catch on with other furniture sellers? Let us know your thoughts in the comments.
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About the author: Luisa Rollenhagen is an editorial intern at Mashable's NYC office. She studied English Literature and Journalism at New York University. Her hometown is Berlin, Germany, but she's come to see New York as a very formidable second home. Follow her on Twitter @lulurollenhagen.