Rapidity Promotes Creative Print Options (PrintWeek)

Rapidity is showcasing the creative possibilities of its new HP Indigo digital presses with a new superhero-themed promo book.

The firm, based in central London, has used a range of specialty media from Antalis for the ‘Rapidity Book of Bang!’ project.

"We wanted to get ahead and show people something that showcases the possibilities with these presses," explained Rapidity managing director Paul Manning.

"We can produce a wide range of add-ons that are appealing to agency creatives for things like pitch books. White ink, clear ink, textured effects… these are not just frivolous options, they can be used in a way that is impactful and makes sense," he added.

Rapidity boosted its digital firepower in April with the installation of two HP Indigos 7600 presses. The £5.9m turnover company employs 36 staff and operates 24/6.

The 16pp 200x200mm perfect-bound book features a range of different substrate types and thicknesses, including metallic, coloured, magnetic, transparent and translucent grades. Weights range from 112gsm to 330gsm.

Rapidity is also planning to produce a case-bound version.

Manning added: "We can produce 400gsm comfortably and can go up to 450gsm. We’ve also been experimenting with applying graphic films to paper to create metallic effects."

The book was also featured at an Antalis customer event for specifiers at HP's Bracknell facility.

Read the full article here.

About the author: Jo Francis has worked in print-related businesses for more than 25 years. Along the way she has been a typesetter, a screen printer, a technical and customer support pre-press specialist, a communications consultant, and an editor. She is a former editor-in-chief of PrintWeek magazine and is currently associate editor of Haymarket's print titles.

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