5 Strategies for Maximizing Your Content’s Social Reach (Mashable)

Frank Marquardt is director of content strategy at The Barbarian Group, a digital services and creation company. Find him on Twitter @tralition.

What once existed as a webpage now finds expression as an update on Facebook, a bit.ly link, a tweet, an email link or a reblog on Tumblr. Welcome to the age of “traveling content.”

Traveling content, a consequence of the social evolution of the Internet and smart bookmarklets, is changing how search works. Google +1, Google’s war on content farms, and Facebook’s partnership with Bing all elevate content people actually like over content designed to gin search algorithms.

Brands have only begun to grapple with the repercussions. Two big ones need their attention.

First, a brand needs quality content. Otherwise who wants it? If nobody wants it, nobody’s going to share it. If nobody shares it, it’s impossible to meet audiences where they are on the Internet. Second, unless the content travels well, audiences won’t make the trip.

So how do you make content that’s a desirable traveling companion, and package it so it’s ready to go? Let’s look at five strategies.


Read the full arcticle including videos from Mashable.com at: http://mashable.com/2011/05/27/traveling-content-strategies/

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