The 2014 postal updates are now in effect! This year there are a variety of postal promotions and incentives for you to try to take advantage of when creating direct mail pieces. Some of the promotions include the Branded Print Mobile Technology Promotion, Mail and Digital Personalization Promotion and the Premium Advertising Promotion just to name a few. To check out the full list of the Postal Promotions for 2014 as well as the scheduled dates of the promotions click here.
In addition, as of January 26, 2014 there is an overall average increase of 6% in postage costs. For example, the $.46 stamp has increased to $.49. To obtain the listing of all the new postage prices please visit http://pe.usps.gov/
With the new postal rate increases in effect you will really want to maximize the impact of your direct mail pieces, and your friends at Rider Dickerson want to help. Save the date for our exciting and informative webinar on March 11, 2014 with The Folding Fanatic, Trish Witkowski. Trish will will give you tips to make your direct mail stand out and make an impact while making sure keep your mailers postal friendly. Details will be coming shortly!