Guerrilla marketing “works because it’s simple to understand, easy to implement and outrageously inexpensive,” says Jay Conrad Levinson, the man who coined the phrase.
Consumers have grown immune to big budget advertising, but marketers that expend a bit of time and effort — rather than piles of money — can generate effective results with inexpensive, small-scale stunts.
Take a look through our gallery of guerrilla and street marketing examples, where promotions costing no more than a few dollars can have a big impact on the consumers. Let us know which you think are the most effective in the comments below.
View the list of examples: http://mashable.com/2010/10/06/guerrilla-marketing-videos/