DirectSmile Launches New Service for Generating Personalized Images for E-mails

Berlin – DirectSmile, a leading supplier of software for marketing automation and pioneer of image personalization, has launched a new cloudbased web portal that generates personalized images for e-mails.

The new service has been developed for those who want to use image personalization to increase the response rate to their e-mails. It provides a highly convenient way to purchase and receive web-resolution personalized images online.

The new platform, which can now be accessed at www.imagepersonalization.com is entirely cloud-based and thus offers users a practical and cost-effective method to utilize the proven benefits of image personalization in e-mail marketing. Visitors to the portal can easily try out how quickly and simply the system works.

Users can choose between more than 1200 different motifs and will also be able to generate any number of personalized images, into the millions. Based on DirectSmile’s market leading server technology, they will benefit from the fastest image generation engine available on the market.

Corporate users and e-mail marketing providers will be able to insert the images into their e-mail designs with minimal integration work. All that is needed is a simple API that allows the on-demand request of personalized images through a URL.

“While personalized images are an established method to add extra value to print pieces, e-mails marketers have been reluctant to use image personalization due to the lack of easy accessibility and ability to handle high quantities of images. Our service was developed to let marketers and agencies use our technology without the need to host their own servers,” says Christoph Clermont, head of Development, DirectSmile.

For all users who require the use of personalized images for printed collateral, DirectSmile offers its tried-and- tested server and desktop solutions.

After successfully completing its beta phase, the new service is now available to customers worldwide at www.imagepersonalization.com.

About DirectSmile

DirectSmile is a leading supplier of software solutions for cross media marketing automation. Award-winning DirectSmile solutions allow printers, corporates and agencies to create, personalize, automate and track marketing campaigns including printed media, websites, e-mails, mobile and social media. DirectSmile is the inventor of image personalization and provides backend server technology for many of the leading web-to-print portals. For more information please visit www.directsmile.com.

Media Contact

DirectSmile GmbH, Johannes Goebel, Phone: + 49 30 62777 112, E-Mail: jgoebel@directsmile.com

The Bespoke Agency, Clare Porter, Phone: +44 1737 215 200, E-Mail: clare@bespoke.co.uk

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