The Art and Science of Content Marketing [Infographic] (MarketingProfs)

To be a successful content marketer, do you need to be a left-brainer or do you need to be a right-brainer?

Both, according to the following infographic by Kapost and Salesforce.

Apparently, the best content marketers combine the mindset of right-brainers (artists) and left-brainers (scientists).

"Art taps into emotions and experiences through creative language, powerful visuals, integrated campaigns, and original ideas," states the infographic. The artist asks such questions as these:

  • How will this content make our audience feel?
  • Does it tell a story?
  • Will it stand out?

By comparison, "Science is about building processes, analyzing performance, recognizing patterns in data, and strategizing accordingly," Kapost and Salesforce suggest. The scientist asks questions such as these:

  • What is our strategy?
  • Will this content generate leads and revenue?
  • Are we aligned with Sales?

To find out how these two mindsets can work together to create engaging content, check out the infographic:

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