How To Keep Marketing Personal In The Age of Automation

Author: Sujan Patel

Publication: Forbes.com

Date: December 10, 2014

These days, it seems like everything is automated. Thanks to companies like Amazon, Netflix, and Pandora, the world has become more and more accustomed to buying and using products and services without ever having to talk to an actual human being. As consumer expectations have evolved, so has business.

To survive in business today, you have to be willing and able to adopt technology and processes that boost efficiency. Things have to move fast if you want to meet the needs and demands of customers. That’s why in the business world we’re using marketing automation more than ever before. It’s the only way to keep up with expectations and demands.

Read the full article

1 Like
Recent Stories
DSCOOP Announces Expanded Community Connecting Creatives and Printers Spearheaded by New Chief Innovation Officer -- HP veteran, Leta Wood

Neujahrsempfang Dscoop Deutschland 25. Januar 2018

Dscoop at IPEX - 2 days of must-see educational and engaging sessions