Author: Sujan Patel
Date: December 10, 2014
These days, it seems like everything is automated. Thanks to companies like Amazon, Netflix, and Pandora, the world has become more and more accustomed to buying and using products and services without ever having to talk to an actual human being. As consumer expectations have evolved, so has business.
To survive in business today, you have to be willing and able to adopt technology and processes that boost efficiency. Things have to move fast if you want to meet the needs and demands of customers. That’s why in the business world we’re using marketing automation more than ever before. It’s the only way to keep up with expectations and demands.