Author: Jennifer Matt
Publication: What They Think
Date Published: December 15th, 2014
We make print software investments with the hope and expectation of creating positive business results. Many print software projects fall short of expectations because of a lack of utilization of the tool by the intended audience of users. For example, your employees may resist the use of a new print MIS solution or your customers may fail to adopt a new web-to-print solution. The creation of positive business results requires both functioning print software and the utilization of that software tool by the users.
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