New year predictions: Gary Peeling, Precision Printing

Author: PrintWeek Team

Published by: PrintWeek

Date:January 2, 2015

 

What do you think will represent the single biggest opportunity for printers in 2015 and why?

Engagement, cut-through, call it what you will. Print does it and it does it well, so let’s all focus on that, not what we print stuff on.

What do you think will represent the single biggest threat for printers in 2015 and why?

Thinking the world owes us a living. It doesn’t and we need to find new ways to present our products' strengths and build new advocates.

Read the full article here

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