Title: Five Tips for Writing Case Studies That Aren't Boring as Hell
Author: Thomas J. Armitage
Publisher: Marketing Profs
Date Published: January 16th, 2015
This article is about case studies...
Wait. Don't leave yet!
In the past, everything about case studies has probably made you run far away. They are often dry, generic, or pretty much just a high school pep rally (minus the cool letterman jackets) cheering on a company, product, or solution. But they don't have to be.