Title: Focus on Solutions in Print Software
Author: Jennifer Matt
Publication: What They Think
Date Published: January 26, 2015
If I had to summarize the emotional state of customers when they engage us for help with web-to-print and/or Print MIS solutions, it would have to be the emotion of frustration. This is a complex emotional state that results from a diverse set of factors and impacts companies and individuals differently; very similar to how a virus might impact humans different based on the condition of their immune system.
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