Title: What Digital Print Could Mean For Brands
Author: Brandi Parker
Publication: the dieline
Date Published: January 14, 2015
Innovation in digital print is offering a wealth of opportunity…for challenger brands.
Though digital print hasn’t been as rapidly adopted as initially expected, the technology is still having a great impact on how brands behave and interact with consumers, opening up new opportunities for instant connection and gratification. Digital print enables brands to optimize time, energy and rewards and create more tailored experiences for their consumers by creating print that sits seamlessly within an integrated world.