Author: Adam Heitzman
Date: February 3, 2015
SEO best practices are going to change whether we like it or not. It's easy to get set in your ways and feel comfortable with your current strategy, but this isn't going to be sustainable in this industry. It's important that marketers focus on getting out of their old way of thinking and evolve along with Google and the other search engines in order to find long-term success.
Fortunately, understanding this "new age" of SEO isn't as time-consuming or overwhelming as it may sound, so the sooner you can get started the better and easier changing your mindset will be in the future.