Author: Ayaz Nanji
Article Published: Marketing Profs
Date Published: February, 9, 2015
Which words in subject lines significantly increase consumer opens of marketing emails, and which words significantly decrease opens?
To find out, Alchemy Worx used the Touchstone platform to analyze data from 21 billion marketing emails sent by 2,500 brands. The research included an examination of thousands of subject lines, word by word, to determine their influence on open rates.