Author: Michael Gerard
Date Published: Feb. 26, 2015
There's no denying that content marketing, which has gained significant traction over the last five years, is becoming increasingly important to businesses across all industries.
Marketers have found that investing in owned media (e.g., corporate website, blog, or microsite) is crucial to a company's long-term success in content marketing.
One type of owned media—the blog—is among the top 5 content marketing tactics used by B2B marketers, according to a recent study by MarketingProfs and the Content Marketing Institute.