As a Print Owner, Where is Your Focus?

Author: Jennifer Matt

Publisher: What They Think

Date Published: March 9, 2015

If you are an owner of a print business, do a little exercise for me right now. Simply take out some paper and write down the top three things you are currently focusing on.

1.

2.

3.

Now review that list and tell me, of those three things, which ones are internally focused (e.g. your print manufacturing process, your equipment, or your people)? How many items on that list are focused on your customer’s experience of doing business with you?

It takes a conscious effort to see beyond everything that is right in front of you, that finishing equipment that’s causing problems, that pre-press manager who is not performing, or that shipping software that isn’t integrated properly. There is a sense of urgency and a good dose of rational thinking that drives our behavior to keep drinking from the fire hose, work hard on solving what makes the most noise right in front of us.

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