The Role of Marketing in Your Print Business

Author: Jennifer Matt

Publisher: What They Think?

Date Published: March 16, 2015

 

What is the first thing that comes to your mind when I say “marketing”?

I’ve been conducting an informal, extremely small sample research study on this topic, here is my unscientific extrapolated results; small-medium sized business owners (most printers) think of marketing as their brand. By brand I mean, they think of their logo, their colors, the sign outside their business, and what their website looks like. This is corporate marketing. Unless you’re a billion dollar public company you don’t need corporate marketing. Your logo, your brand colors, and what your website looks like does nothing to drive the growth of your business and you don’t have shareholders or Wall Street analysts that you need to worry about projecting the right PR message to.

Read the full article here.

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