Author: David Zwang
Date Published: March 23, 2015
For me, it’s always interesting to look at new technologies and products that have been developed to streamline processes. Not just to see what they do and how they work, but also to see how they can create value and opportunity for your operations. However, as a change of pace, for this article I decided it was time to use this breather between new press and technology introductions to see how companies are adopting and benefiting from some of these new introductions I have reviewed in this series.
In speaking with the representatives of the four companies I interviewed, it appears that while production inkjet technology has been around for about 40 years, it has really taken off in the last 2 years. Paul Caravello, the EVP of Wilen Direct said, “More has happened in four-color variable printing in the last 2 years than the previous 30 .” Much of the output from early production inkjet was either for less demanding transactional or document printing, or imprinting offset production. However, in the last few years things have changed. Darren Loken, the President of K&H Integrated Print Solutions in Everett Washington, shared that following a 2-year hiatus from print industry which ended last year, he noticed that “inkjet had exploded.” But it takes more than technology to ignite an industry and the markets that support it.