Data-Driven: Thriving Print Business in 2020

Author: Jennifer Matt

Publisher: WhatTheyThink

Date Published: April 8, 2015

There are three characteristics that will be part of every thriving print business in 2020; diversified, engaged online, and data-driven. In part one of this article series, I discusseddiversification, in part two I discussed online engagement, and finally in part three, I’ll discuss the idea of being a data-driven print business.

What does it mean to be data-driven?

Do you make decisions based on trusted, accurate data or are you forced to make instinctual decisions because you lack the access to trusted data sources or the data is too difficult to get to (e.g. trapped in paper job tickets), or the data exists in so many different systems it’s not worth the effort to collect and normalize?

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