Author: Barb Pellow
Date Published: April 30, 2015
Selling digital print solutions to marketing executives is no simple task. Your success depends on how well you convey the value of your products and services from the customer’s perspective. In what is perceived as a commodity-oriented marketplace, print sales reps struggle to maintain a proper balance between features and benefits. A quick Internet search reveals unlimited examples of print service providers that are still touting their print engines and the feeds and speeds of their devices. Without value-added messaging and services, companies dilute their marketing efforts and leave money on the table.