Symeta: Selling Inkjet, Delivering Value

Author: Barb Pellow

Publisher: WhatTheyThink

Date Published: April 30, 2015

Selling digital print solutions to marketing executives is no simple task. Your success depends on how well you convey the value of your products and services from the customer’s perspective. In what is perceived as a commodity-oriented marketplace, print sales reps struggle to maintain a proper balance between features and benefits. A quick Internet search reveals unlimited examples of print service providers that are still touting their print engines and the feeds and speeds of their devices. Without value-added messaging and services, companies dilute their marketing efforts and leave money on the table.

Read the Full Article Here

1 Like
Recent Stories
DSCOOP Announces Expanded Community Connecting Creatives and Printers Spearheaded by New Chief Innovation Officer -- HP veteran, Leta Wood

Neujahrsempfang Dscoop Deutschland 25. Januar 2018

Dscoop at IPEX - 2 days of must-see educational and engaging sessions