MindFire Celebrates a Decade of Making Printers and Print Service Providers Successful

(SAN ANTONIO, Texas, April 13, 2016)­ MindFire, the leading provider of marketing software and solutions for printers, is celebrating the 10­-year anniversary of Dscoop’s founding, and along with it, a decade of helping printers build long­term relationships with their customers.

MindFire’s flagship product, Studio, was designed from the ground up in 2012 with one idea: to create a new kind of marketing software; one that enables intelligent communication across print and electronic channels equally.

"We built MindFire Studio because we saw a world in which marketing would continue to incorporate elements of both the online and offline realms," said Moe Farsheed, CEO of MindFire. "That vision has come to life thanks to our customers and partners like Dscoop and HP, who, like us, seized the opportunity to orchestrate multi­channel campaigns across their organizations. I look forward to the next 10 years in which we'll continue to innovate and help marketers reach and engage their customers everywhere."

Over the past few months, MindFire has released new functionality to further this vision, including:

●  Cloud Connect, a powerful webhook that can be used within any marketing workflow to communicate with third party applications, including HP’s PrintOS Cloud Platform;

●  Data Processor, which automates the ingestion of contact and event data, like data feeds for IMB tracking, or data processed by applications like BCC Software;

●  Social Media, to help printers and direct mailers learn how to tie Facebook with print to drive better leads and squeeze more ROI from print budgets.

Additionally, to continue pouring back into the marketing community, the company recently launched Pixels & Ink, a weekly podcast dedicated to bringing the best tips, tactics, and strategies for using multi­channel marketing automation to boost leads and sales. The show features top sales & marketing minds across agencies, print service providers, and enterprise marketers, so that listeners can can be on the cutting edge without having to empty their wallets in the process.

About MindFire

MindFire’s innovative marketing automation software, MindFire Studio, is an easy­-to-­use drag­-and­-drop application that allows print and marketing professionals to create highly personalized marketing workflows, orchestrate direct mail, email, mobile and social media, automate drip­and­nurture sequences, and track performance with comprehensive analytics.

Thousands of brands across two dozen countries worldwide depend on MindFire’s powerful automated marketing platform, comprehensive customer training, and unmatched customer service to manage tens of thousands of marketing campaigns annually.

To start a free MindFire Studio account visit: http://www.mindfireinc.com/free­signup or request a free, no­obligation 1:1 demo at: http://www.mindfireinc.com/demo.

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