(SAN ANTONIO, Texas, April 13, 2016 ) MindFire, the leading provider of marketing automation software and solutions for printers and marketing service providers, is announcing the release of the “Lead Gen Machine” at Dscoop’s 11th Annual Conference.
The Lead Gen Machine is a complete marketing program designed to generate leads for service providers, and has templates that can be customized to meet the needs of a variety of market segments, including high growth areas like packaging and labeling.
Powered by MindFire Studio, each template comes with prebuilt text, images, and lead magnets (e.g., whitepapers that are of interest to the targeted market), minimizing the amount of time required to get started.
“Over the last few years, digital, social, and mobile technologies have changed how buyers engage print companies,” said David Rosendahl, MindFire’s cofounder. “As a result, many of our customers face a similar challenge: difficulty generating a steady flow of leads, consequently leading to dramatic swings in monthly revenue.”
In response, MindFire has invested technology and resources towards helping the print community adapt, the culmination of which is the Lead Gen Machine.
“The Lead Gen Machine is a new way to engage prospects and customers,” said Joe Manos, EVP of MindFire. "Since so many of our customers have invested in an Indigo, large format printing, variable data direct mail, or other printing related services but find it increasingly difficult to communicate the power of these products to their customers we’ve designed the Lead Gen Machine to attract more leads into their pipeline. The Leads are automatically nurtured over time so that when they’re ready to buy, the service provider is top of mind,” he added.
The Lead Gen Machine is available as both a DIY software application, or fully managed service where MindFire executes all aspects.
MindFire’s innovative marketing automation software, MindFire Studio, is an easytouse draganddrop application that allows print and marketing professionals to create highly personalized marketing workflows, orchestrate direct mail, email, mobile and social media, automate dripandnurture sequences, and track performance with comprehensive analytics.
Thousands of brands across two dozen countries worldwide depend on MindFire’s powerful automated marketing platform, comprehensive customer training, and unmatched customer service to manage tens of thousands of marketing campaigns annually.