Datatech SmartSoft to Demonstrate PressWise End-to-End Workflow Within HP Booth at GRAPH EXPO

PressWise to power real-time end-to-end print workflow automation demonstration 

Datatech SmartSoft have announced that they will be demonstrating their print workflow automation software PressWise at two locations at the upcoming GraphExpo show in Chicago – at the SmartSoft booth #751 and also within the Hewlett-Packard booth #3210.

HP is demonstrating the benefits that a true end-to-end automated workflow solution – from order capture to finishing - can deliver to their customers.

PressWise will be the workflow engine that drives this demonstration, taking orders from a variety of different storefront applications - including its own proprietary web-to-print storefronts – and running them through a single, universal workflow to an Indigo digital press. Each job will then flow to a Duplo 645 digital color finishing machine using a barcoded process that contains all the information required to automatically finish each order.

“The benefits of a single, universal, integrated workflow cannot be overstated,” said Eric Wold, VP of Datatech SmartSoft. “Automating your workflow means fewer touchpoints are required to run each job, resulting in a much more efficient use of resources and a dramatic increase in throughput. It also means you can run a greater variety of jobs, including shorter-run jobs that were once unprofitable.

“PressWise is designed to make it easy to integrate third-party applications into your workflow too. We integrate seamlessly with most third-party storefronts, for example, helping our clients to maximize the ROI on their existing investments. Our clients are enjoying greater consistency and reliability, along with faster turnaround times, and these benefits are being passed on to their customers.

“As a workflow solution partner of HP, we have a significant amount of customers running PressWise with their Indigo presses, so we’re excited to be a part of this demonstration.”

Demos will be hourly at Booth 3210 throughout the show, with ample time for one-on-one demonstrations all-day long. To set up a one-on-one demo at the show, visit call 888-227.-7221 or email


About PressWise
PressWise was designed as an alternative to purchasing independent modules (or custom development) of Web-to-Print, Print Production Workflow Management, Print-Specific MIS, and Mail Preparation Software. Now a single end-to-end system is available with the comprehensive tools needed to streamline print workflow. PressWise includes unlimited Web-to-Print Storefronts, Print Estimating, Order Management, Workflow Automation, Shipping and Fulfillment and optional Mail Processing.

PressWise also provides simple integration tools for third-party applications, including back-end accounting, print MIS and most third-party web storefronts.

Implementation is fast and easy. The system is accessed through a browser and can be used in just a few hours of setup and online training. PressWise is available cloud-hosted or self-hosted, on a SaaS business model with no long-term contracts. For more information, visit

About Datatech SmartSoft, Inc.
Datatech SmartSoft provides workflow software solutions for print automation, data hygiene and postal discounts. Their products include the AccuMail® postal address correction software, the all-in-one address quality and postal presorting solution, SmartAddresser 5™, real-time address validation and keystroke savings software for data entry, AccuMail Verify, and the end-to-end print workflow automation solution, PressWise.

Their customers include general commercial printers, Fortune 500 companies, government agencies, financial institutions, not-for-profit organizations, colleges and universities, major online retailers, national printing franchises, and a whole host of other businesses, large and small. These businesses rely on Datatech SmartSoft to significantly reduce their printing, mailing and fulfillment costs.

Datatech SmartSoft is a privately held company with offices in Agoura, Santa Barbara, Philadelphia and Montreal. Visit for more information.



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