Datatech SmartSoft Announces PressWise Integration Partnership with PageDNA

Customers already benefitting from new tools that allow simple integration of both products 

Datatech SmartSoft Inc. (, developer of the market leading print workflow solution PressWise, today announced a partnership with PageDNA (, a premier hosted storefront e-commerce application for the printing industry, which is already benefitting customers of both companies.

“We are committed to the success of our customers. Collaboration with committed integration partners is vital to ensure that orders flow seamlessly from their web storefronts to our backend systems” said Eric Wold, Vice President of PressWise. “We have worked with PageDNA diligently to create a bulletproof integration and the results of our joint efforts have brought streamlined workflows and better business process management to our mutual customers.”

“Increasingly, our customers want, and expect, an end-to-end solution” said Doug Ballinger, CEO of PageDNA. “That means that the entire product lifecycle, from the customer placing the order, to order approval, production, billing and payment, needs to be automated. PageDNA’s storefront integration with the PressWise MIS allows orders to flow from one of the most sophisticated and complete Web-to-Print solutions seamlessly into one of the best overall Print MIS system on the market today. We look forward to working with PressWise to market this service to their customers, and to recommend their backend to our customers who are looking for a print MIS solution.”

The positive responses from customers already using the integration have validated the immense benefits derived from the efforts of both companies to create a robust and seamless workflow. Brown Printing Inc. of Portland, Oregon, is one such customer.

“This integration brings together our PageDNA storefronts with our PressWise MIS and workflow” said Tim Carp of Brown Printing. “To us the combination represents the best of both worlds. Not only can we offer our customers robust web storefronts to streamline the order process, but the number of steps and time it takes to get orders to production has been significantly reduced, making us more efficient and well structured for future growth.”


About Datatech SmartSoft
Datatech SmartSoft provides workflow software solutions for print automation, data hygiene and postal discounts. Their products include the AccuMail® postal address correction software, the all-in-one address quality and postal presorting solution, SmartAddresser 5™, real-time address validation and keystroke savings software for data entry, AccuMail Verify, and the end-to-end print workflow automation solution, PressWise.

PressWise was designed as an alternative to purchasing independent modules (or custom development) of Print Production Workflow Management, Print-Specific MIS, and Mail Preparation Software. Now a single, end-to-end system is available with the comprehensive tools needed to streamline print workflow. PressWise also provides simple integration tools for third-party applications, including back-end accounting, print MIS and third-party web storefronts.

Implementation is fast and easy. The system is accessed through a browser and can be used in just a few hours of setup and online training. PressWise is available cloud-hosted or self-hosted, on a SaaS business model with no long-term contracts. For more information, visit or


About PageDNA
PageDNA is a premier hosted web-to-print application, created expressly for the printing industry. Customers who make the move to PageDNA find themselves in very good company. More than 20% of the Fortune 500 use PageDNA every day because of its simplicity and its integrations with Enterprise systems and Single Sign-On capability. Both Manufacturer and Distributor customers enjoy the many features of a mature and robust platform, cost effective integrations, and top-notch production and support services. For more information, please visit


About Brown Printing
Brown Printing is a family-owned company providing a complete range of services for clients large and small. For nearly 80 years, they have given their clients personalized attention, professional knowledge, competitive pricing and timeliness. Using environmentally-friendly practices, their goal is to provide a quality print job, no matter how large or complex. For more information, please visit



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