Rome-based publishing and communications expert, La Cromografica, has invested in the TAOPIX™ Photobook platform to launch its new photo book business.
The TAOPIX™ solution was sold and deployed by Join Srl, the Italian distributor for TAOPIX™ based in Florence.
Established for over 25 years, La Cromografica is primarily engaged in the printing of magazines, books and catalogues and has successfully diversified into the digital print market to offer short run and personalised print services.
The company is working with a commercial partner to roll out a series of personalised photo book products to many diverse markets via the implementation of multi-channel marketing initiatives.
Says Mr Lorenzo Monaco, for La Cromografica: “We are a longstanding customer of Join and had been looking for an innovative software solution to drive more volume through our HP Indigo digital presses. After the first demonstration of TAOPIX™ Photobook, we immediately understood the potential of the software and how it could relate to our business, we liked TAOPIX. In particular, we really liked the ability to create multiple brands and way the software allowed us to develop these from a technical perspective.”
“At the moment we are working with our commercial partner to implement a sound business plan: we’ve already had a successful product launch through newspaper, web and newsletter advertising campaigns as well as high profile public displays and search engine marketing. We have a great belief in web marketing and for this we plan to have one campaign directly via Facebook. We are also implementing strategies that will optimise our search engine rankings and therefore provide a return in terms of business volume.”
Adds Gregorio Desimone, Technical Director for Join Srl: “We knew from the start that TAOPIX™ Photobook was going to open lots of doors for La Cromografica. They are a business that is constantly developing new ideas and finding innovative ways to sell new products into new markets. Their plans for photo books go way beyond the standard consumer models and by forming strategic partnerships with some very high profile organisations, they have been able to fully maximise the branding capabilities of TAOPIX.”
Concludes Alex Granat, European Commercial Director for TAOPIX™: “By developing relationships with brand owners and allowing them to offer their own unique, branded photo book products to their clients, La Cromografica has taken a clear leadership position in this market. They are clearly demonstrating how mutually beneficial these relationships can be and I look forward to their continued success.”
TAOPIX™ Limited is a privately-funded software development company established in 2007 by CEO James Gray and CTO Kevin Gale in Newcastle-upon-Tyne, United Kingdom. Their extensive industry experience and market knowledge led them to identify an opportunity in the lucrative photo book market for a highly flexible and robust end-to-end software solution. To achieve this, the company has developed the TAOPIX™ Photobook platform, one of the most dynamic and far-reaching production solutions the photo book industry has seen. Central to the TAOPIX™ philosophy is its focus on forming robust, long-term partnerships with customers who require a top level, innovative software platform to drive their businesses forward.
TAOPIX™ Photobook is sold to printers and photo labs in over 50 countries, with 18 supported languages. A global network of 28 distributors has also been set up to meet the demand for sales and support of the product. The company now employs 28 members of staff worldwide; the backbone of which is a strong development team, supported by experienced technical personnel in the UK, Asia and the USA.
The flexible software technology platform allows photo labs and printers to develop unlimited tailored and branded store fronts using bespoke products/templates and multiple business models. Through supporting companies in launching a successful photo book business, TAOPIX™ assists in driving a substantial increase in revenue through use of the customer’s current printing equipment.