Mohawk Fine Papers announces the launch of Mohawk MakeReady, a new service platform designed to help digital printers keep pace in the rapidly changing industry with practical tools and actionable guidance to help them meet their business objectives.
Mohawk launched www.mohawkmakeready.com. The new MakeReady site features content organized around four primary categories: production, marketing, sales and operations. Mohawk’s goal is to provide digital printers with straightforward strategies that they can put to work immediately. The site includes actionable articles on marketing your printing business, concise videos on operational efficiency and relevant PowerPoint presentations that showcase how to identify sales opportunities. In addition, the site offers print-ready die-lines and templates to support Mohawk’s new Bravo line of specialty digital substrates.
This new service platform puts Mohawk’s knowledge, relationships and experience as a leader in digital substrates to work for digital printers with a goal of helping them make more efficient use of their time, materials, people and entrepreneurial energy. At its core, Mohawk MakeReady will provide actionable information and tools that can help digital printers implement best practices, craft effective sales strategies and create opportunities to use and promote new high-value products.
In addition to the content-rich web site, Mohawk MakeReady digital experts are available to present information and consult on location host webinars to deliver MakeReady content, develop custom training events or help address a specific business need.
For more information, visit us online at http://www.mohawkmakeready.com or call 1-800 the mill.
Mohawk is North America’s largest privately owned manufacturer of fine papers and envelopes for commercial and digital printing. Signature brands include Mohawk Superfine, Strathmore, Inxwell, and proprietary i-Tone for HP Indigo. Mohawk papers are chosen for commercial printing, photo specialties and high-end direct mail. Products and samples are available through leading paper distributors and at mohawkpaperstore.com.
The company is leveraging connections in the digital, design and photo space to develop new tech offerings: Pinhole Pro, a software solution for professional photographers and labs; Pinhole Press is a new consumer-facing photo brand; Felt & Wire Shop is an online marketplace for social stationery, posters and prints.
This third-generation, family-owned business and certified Women-Owned Business Enterprise is constantly renewing its commitment to environmental stewardship. As the first U.S. manufacturer of commercial printing papers to match 100% of its electricity with windpower renewable energy credits and the first U.S. premium paper mill to shift toward carbon neutral production, its portfolio of recycled papers certified by Green Seal and the Forest Stewardship Council’s (FSC) standards continues to grow along with the rest of the company.