Given the tremendous, rapid growth of digital printing; designers and production professionals have been forced to quickly learn entirely new methods when designing and preparing files for digital printing. Finch Paper, in collaboration with Printing Industries of America’s senior research analyst, Joe Marin, fills this knowledge gap with the industry’s first comprehensive handbook on the topic, the Finch Digital Field Guide: Design Considerations for Digital Printing. A thorough search for a printer that could handle the complex printing requirements for the Guide led Finch to CDS Publications, a Consolidated Graphics (CGX) company whose stable of presses includes 12 HP Indigo presses.
Page by Page Production Changes
The Finch Digital Field Guide… not only covers different printing methods and applications in their entirety, it is comprised of pages produced with the range of substrates, printing technologies, and the ink or toners described.
“We wanted to make believers out of the design community,” says Beth Povie, Director, Branding & Communications for Finch Paper. “We relied on the impressive quality of the HP Indigo press for most of the pages. CGX was able to produce an excellent side-by-side comparison using several digital platforms, including the HP T-300 inkjet web along with offset lithography.
“CGX was a perfect partner for what Finch considers to be one of the most important educational Guides in our history,” Povie says, explaining that the Guide’s content, both in terms of educational lessons as well as samples, is unprecedented. Finch and CDS Publications are underway with a cross-media campaign, offering printers a customized version of the Digital Field Guide to use as their own marketing tool.
A Look Inside:
The guidebook frames its practical content at the outset with brief, but to the point, explanations of different processes and technologies, as well as a two–page spread dedicated to showing data-supported growth projections for digital printing.
From actual, comparable, samples of different printing techniques (i.e., offset lithography, dry toner, HP Indigo, and production inkjet); to spot color business card samples from HP Indigo, Nexpress, and the Konica Minolta bizhub; through to dozens of tips (again, with real samples) such as the use of Rich Blacks on different systems; the Digital Field Guide will prove an indispensable resource for creatives and production professionals.
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About Finch Paper
Finch Paper is widely recognized for the quality of its uncoated printing papers, its industry-leading customer service, and its commitment to sustainable forestry. Finch Premium Blend, Finch Fine® text and cover, Finch Casa Opaque, Finch Opaque and the Finch Digital portfolio are popular choices for corporate marketing materials, direct mail, book publish-ing, and business office use. All Finch Premium Blend, Finch Fine® and Finch Casa Opaque products are Forest Stewardship Council (FSC) Chain-of-Custody Certified, and all of the fiber utilized by Finch Paper across its product line is certified by the Sustainable Forestry Initiative® (SFI) program. As part of a landmark environmental partnership with The Na-ture Conservancy (TNC), Finch foresters manage more than 100,000 acres of forestland owned by TNC in New York's famed Adirondack Region.
Finch Paper samples and swatchbooks can be ordered at www.finchpaper.com. For more information on Finch Paper, please call (800) 833-9983 or contact your local Finch Paper merchant (directory available at http://finchpaper.com/find-distributors/index.php).