New super-premium paper line combines Mohawk Superfine and Quadplex Technology for custom digital, on demand application
Mohawk Fine Papers has partnered with MOO.com to create a custom paper line for MOO’s new Luxe Business Cards, launching today. This is the first super thick, letterpress-quality paper line created specifically for use in the on-demand, digital print space.
The MOO design team approached Mohawk last year with a challenge to create thick, luxurious paper stock that could take full advantage of MOO’s HP Indigo printing capabilities and unique Printfinity software platform. The Mohawk team, lead by Christopher Harrold, VP of Business Development and Gavin Gaynor, VP Research and Development, worked closely with MOO to leverage Mohawk’s papermaking, technical and digital print expertise with the storied qualities of Mohawk Superfine, Mohawk’s legendary premium text and cover line.
The result is Luxe Business Cards by MOO, “Arguably the finest business cards available on the web,” said Harrold. Meticulously crafted for design-driven professionals and entrepreneurs, Luxe Business Cards are twice the thickness of a standard MOO Card and three times as thick as a standard online business card. A Quadplex layering technique fuses four layers of Mohawk paper together to create a 32-point paper never before available in the digital printing space. The two outer, printable layers are Mohawk Superfine Eggshell. An optional seam of color, which runs through the middle of the paper stock is available in black, cyan, magenta or white.
Previously, the technologies and design processes used to create similar cards were reserved exclusively for specialty orders at traditional lithographic print houses and specialty printers — this is the first time letterpress-quality paper and card stock thickness is available in the on-demand digital print space.
“Luxe Business cards stand at the intersection of craft and technology,” said Harrold. “Luxe Business Cards have the unmistakable, luxurious feel of Superfine Eggshell, with MOO’s easy to use online interface. Partnering with MOO has been a great opportunity to work closely with a customer to bring their ideas to life and grow their business.”
This solution is another example of Mohawk’s commitment to developing tech offerings in the digital, photo and design spaces. Recent initiatives include MakeReady, Pinhole Press, and Felt & Wire; and unique papers and substrates for innovative applications.
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For more information, visit www.mohawkpaper.com or call 1-800 the mill.
Mohawk is North America's largest privately owned manufacturer of fine papers and envelopes for commercial and digital printing. Signature brands include Mohawk Superfine, Strathmore, Inxwell, and proprietary i-Tone for digital presses. Mohawk papers are chosen for commercial printing, photo specialties and high-end direct mail. Products and samples are available through leading paper distributors and at mohawkpaperstore.com.
The company is leveraging connections in the digital, design and photo space to develop new web-based offerings: Pinhole Pro, a solution for professional photographers to create beautiful press products; Pinhole Press, a lifestyle brand for beautifully simple photo gifts; and Felt & Wire Shop, an online marketplace for social stationery, posters and prints.
This third-generation, family-owned business is constantly renewing its commitment to environmental stewardship. As the first U.S. manufacturer of commercial printing papers to match 100% of its electricity with windpower renewable energy credits and the first U.S. premium paper mill to shift toward carbon neutral production, its portfolio of recycled papers certified by Green Seal and the Forest Stewardship Council’s (FSC) standards, continues to grow along with the rest of the company.
MOO is an award-winning online print business that is passionate about great design and the difference it can make to its customers and the world. Launched in 2006, MOO aims to disrupt the $100 billion global print industry by combining the values of professional design with accessibility and reach of the web; making great design available to all. By applying Web 2.0 principles to a 500 year-old market, MOO has become one of the fastest growing print businesses in the world, with triple digit annual growth and a global reach since launch. MOO prints millions of cards a month and has served customers in over 180 countries. MOO also empowers companies of 10 or more employees with MOO Business Services, offering volume discounts and easy order management for entire organizations. For more information, visit http://www.moo.com.