Dscoop7—Here and Now: Friday General Session Featuring Keynote Speaker Sally Hogshead

General Session – Keynote Speaker
Sally Hogshead, Fascinate, Inc. 

Sally Hogshead fascinated the masses at the the Dscoop7 General Session. Fascinating customers helps make your brand meaningful and more valuable, by infusing it with meaning. So, are you more fascinating than the average person? Shockingly, 80 percent of people think they are better drivers than the average person, but only 39 percent think they are more fascinating. People underestimate their ability to connect and create an immediate connection with others, when in fact, it is predictable and controllable.  

Fascination is an intense emotional focus. You don't learn how to be fascinating, you "unlearn how to be boring." Our brains are hardwired to fascinate and be fascinated. However, in a world of quick browsing internet surfers, our attention spans have shrunk. While the average person's attention span used to be 20 minutes, it is now just nine seconds. This is where fascination comes in, you need to reach out and interest people in those nine seconds with one, or a combination of the seven fascination triggers. They are:

  • Power
  • Passion
  • Mystique
  • Prestige
  • Alarm
  • Rebellion
  • Trust

Being the best is not enough if nobody cares or notices. In a competitive environment such as the printing industry or online dating, the most fascinating company, or person wins. Once you can discover what triggers your target audience you can market to them more effectively. And get them fascinated with your company or brand.  

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