Neenah Paper (NYSE: NP) today announced the worldwide release of the Neenah Cabinet™ for iPad application (app) in Apple’s App Store. This free app, optimized specifically for iPad, is designed to provide a way for Neenah customers to visually interact with all of Neenah’s paper brands, making paper and envelope specification more convenient and creative.
iPad users will quickly learn how to navigate the Neenah Cabinet for iPad app, which has been described as intuitive in early feedback. Once users open the app, they can easily search paper and envelope options by brand color or envelope style. The iPad app features all of the Neenah Paper brands, including the full offering of the CLASSIC® Papers, ENVIRONMENT®, SUNDANCE®, ESSE®, CRANE’S® and over two dozen more.
“We are committed to using today’s technology to provide designers and printers with cutting-edge tools that make the designer’s job of specifying paper easier, even when they are sitting right in front of their customers. This tool is simple to use and guides any user through the paper selection process,” said Thomas Wright, director of advertising and design for Neenah Paper. “The Neenah Cabinet for iPad app is the ultimate virtual swatchbook for our customers, allowing them to directly interact with our brands anywhere they might be on the mobile platform they prefer the most. They can see first-hand all of the color palettes, paper weights, sheet sizes and envelope sizes available. Also, they can find their local paper merchant/distributor to request samples. It’s pretty slick.”
The Neenah Cabinet for iPad app is an off-shoot of Neenah Cabinet™ for Desktop, a robust and much more inclusive, technology-driven solution to view papers through Neenah’s NEW eSwatchbook platform with intuitive waterfalls. With the Cabinet for Desktop, designers can order Personal Proofs™, sample papers, organize projects, use tools like environmental calculators, and download ASE Files, die-line files and much more right from their office desktops.
With this newly introduced Neenah Cabinet for iPad app, anyone can engage with Neenah brands and view paper selection options including size, color, weight, caliper and more in real-time. This new level of engagement is the first of its kind in the paper industry and now one of two iPad apps offered by Neenah Paper.
The Neenah Cabinet app can be found in the Apple App Store and is free to download – http://itunes.apple.com/us/app/neenah-cabinet/id504639678?mt=8.
About Neenah Paper
For more than 100 years, Neenah Paper (NYSE: NP) has been an innovative leader in the creation and manufacturing of premium, specialty and sustainable papers used for premium writing, text, cover, private watermarks, and specialty needs. The Neenah signature portfolio includes CLASSIC®, ENVIRONMENT®, CRANE® and SUNDANCE® Papers, and in 2012 the company added the ASTROBRIGHT® and ROYAL Brands. The company also produces envelopes in thousands of unique styles.
Neenah is committed to developing relevant mobile and online technologies including the new tool Neenah Cabinet™ for Desktop. With multiple manufacturing facilities in Wisconsin, prime importance is also placed on recycled and alternative fiber products through the Neenah Green initiative. Visit www.neenahpaper.com for more information or call (800) 558-5061. Follow Neenah Paper on Twitter: @neenahpaper; subscribe to the Neenah Facebook page; or visit Neenah’s blog, Against the Grain.