Guinness QR Cup (The Dieline)

The Dieline shares the latest in QR codes—a product-activated QR code:

The Guinness QR Cup reveals itself only when the dark beer is poured into it. Once there, the entire cup becomes your personal portal to all things social media!

As per the Guiness QR Cup graphic, upon scanning the cup with your smart phone, "it tweets about your pint, updates your facebook status, checks you in via 4 square, downloads coupons and promotions, invites your friends to join, and even launches exclusive Guiness content."

Talk about engaging your consumer.

Guinness QR Cup


Posted May 18, 2012, at The Dieline. Read the original post:

1 Comment
1 Like


May 24, 2012 12:08 PM by Michelle O'Donnell

Man that is too cool!!!  Love the idea AND all of the things that happen when you scan the code.  Great marketing event.

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