USADATA Releases SL360 Digital Storefront 2.0 with Mailer Library

New York, NY – January 31, 2011 – Today USADATA ( announced the release of its
SL360 Digital Storefront 2.0, enhanced with a Mailer Library. The Digital Storefront is a customerbranded
application with configurable features and selection options that enables organizations to offer
their network of sales representatives, agents, franchisees, or other decentralized users, easy access to
targeted mailing lists and sales leads. In version 2.0, clients can now supplement their sales lead order
with a mail piece from their Mailer Library, empowering clients with any level of direct marketing
experience to easily execute a direct mail campaign from their desktop within minutes.

The Mailer Library within the Digital Storefront contains an organization’s approved creative materials
which may include postcards, letters, brochures or other mail pieces. Users may choose their preferred
mail piece, personalize it, view a real-time proof, place their order, and have the campaign printed and
mailed on their behalf. The combination of being able to choose your top prospects easily and
personalizing a mail piece within the same process has clients excited about the ease of sending more
effective direct mail.

“The Digital Storefront with the Mailer Library makes marketing easy for our (Insurance) clients. The
ability to choose prospects by product line, and then a mail piece all within the same workflow, is quick,
easy and helps the agents generate new leads,” said Marty McCaslin, Director of Operations at
Continuum Worldwide.

“The Mailer Library is a great extension of our marketing and technology expertise, and we are excited
to be able to help clients market themselves more easily and effectively,” said Jule Albanese, EVP Sales
at USADATA. “Providing a simple and more efficient user experience allows businesses to easily leverage
their insight and marketing success with their entire organization to accelerate their marketing ROI,”
Albanese added.

The SL360 Digital Storefront is successfully used by some of the nation’s largest insurance companies,
franchise organizations, as well as other companies looking to help their own sales force or network of
agents find the right leads in a simple and cost effective way. Everything within the Digital Storefront can
be configured to address the client’s specific business needs; from the selection options, features, even
the look and feel so it’s consistent with the client’s website or intranet.

For more information about how
the Digital Storefront and Mailer Library work, businesses may take a tour online, or contact a USADATA
Data Specialist at 800-395-7707.

USADATA is the leading provider of Marketing Data & Technology Expertise™. USADATA has securely
delivered over 1 billion targeted, privacy-assured sales leads that have helped over 100,000 businesses
nationwide, across all industries, grow their business. USADATA has been named to the Inc 500 Fastest
Growing Private Companies, Deloitte & Touche New York Technology Fast 50, and Computerworld’s Top
100 Emerging Companies.

For Immediate Release Contact:
Cheryl Mueller
Director, Operations

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