Actor Rutger Hauer to The Blank Sheet Project: Contagious Energy of Creativity Is Part of His DNA

Arjowiggins Creative Papers presents international creative ambassadors in conversation with The Blank Sheet Project

Combined Locks, Wis. (July 2012)—The Blank Sheet Project visits Hollywood to interview acting giant Rutger Hauer for the fourth in a series of international super-creative features. Arjowiggins Creative Papers' inspiration platform, http://www.theblanksheetproject.com/, explores the creative passion that has driven a successful career spanning four decades and more than 120 movies. The two-part video profile is timely, as Ridley Scott's "Blade Runner," the film that launched Hauer's career, celebrates its 30th birthday.

A video link to the interview can be found here.

Most creatives will recognize their own motivations in Hauer's. He tells D&AD's Tim O'Kennedy that there is an irresistible force in the creative process that has ultimately become a part of his DNA: "The bit that fascinates me is about energy. A script has an energy, you have an energy, there's an energy in the room. If you feel your way where the energy wants to go and follow it, it takes you somewhere you wouldn't even think of going. All these energies, when they come together, are very contagious and drive you forward." It compares with the design moment when the brief, the art direction and all the different design elements come together to create something more than their individual parts.

Hauer describes "Blade Runner" as his "first true dance," and marks the "shock" of a moment when the natural conservatism that his Dutch heritage taught became an irrelevance. For him, "Blade Runner" was "the most extreme and ultimate experience, with everything falling into place, every moment, and me dancing through the movie and the mind of Ridley [Scott] without any effort and with a really strong connection."

For Hauer the process of imagination and invention is evolutionary. The creative process of architect Frank Gehry inspired him. In Sydney Pollack's television documentary, "The Sketches of Frank Gehry" (2005), the architect starts with a scrunched piece of paper, which he throws away, then revisits again and again.

Like Gehry, Hauer relishes the process of taking a blank sheet, choosing to "crumple it," "discard it" and come back to it, day after day with a new perspective. In this way, he believes that there will be an outcome that transcends the individual elements in the creative process. "Everything in the frame tells something," Hauer says. "And everything the actor does tells something, but the movie is what you can't see. That's the part that I like…You want to pull [the audience's] brains out, help them complete the story, interact with them."

Hauer's feature with The Blank Sheet Project follows Renzo Rosso, founder of Diesel; Sir John Hegarty, chairman of advertising agency Bartle Bogle Hegarty; and Neville Brody, graphic designer and dean of communications at the Royal College of Art. Together, their interviews provide a record to inspire the next generation of creatives.

Jonathan Mitchell, managing director of Arjowiggins Creative Papers says: "Rutger Hauer elucidates how creative thinking transcends the boundaries of specific disciplines. His insights are as relevant to actors and film directors as they are to graphic designers, photographers and artists that populate The Blank Sheet Project. As we take this initiative into different realms, we begin to appreciate how important, how powerful the cross fertilization of ideas really is."

Appleton Coated amplifies The Blank Sheet Project's message as the exclusive North American distributor for The Curious Collection of fine papers and Conqueror premium identity paper brand, both manufactured by Arjowiggins. Learn more about Appleton Coated's innovative, sustainable and creative programs and products at http://www.appletoncoated.com/.

About Rutger Hauer

The Dutch stage, television and film actor was born January 23, 1944, the son of drama teachers. At the age of 15, he ran off to sea and spent a year scrubbing decks aboard a freighter. Returning home, he worked as an electrician and a joiner for three years while attending acting classes at night school. He went on to join an experimental troupe, with which he remained for five years before being cast in the lead role of the very successful 1969 television series "Floris," a Dutch Ivanhoe-like medieval action drama. The role made him famous in his native country.

Hauer made his American debut in the Sylvester Stallone vehicle "Nighthawks" (1981), cast as a psychopath and cold-blooded terrorist. The following year, he appeared as the eccentric, violent, yet sympathetic anti-hero replicant Roy Batty in Ridley Scott's 1982 science fiction thriller, "Blade Runner," based on a novel by Philip K. Dick called, "Do Androids Dream of Electric Sheep?" In all, Hauer has made more than 120 movies and also will be remembered by U.K. audiences for his advertisements for Guinness.

Hauer is a dedicated environmentalist and has founded an AIDS awareness organization, the Rutger Hauer Starfish Association. In April 2007, he published his autobiography "All Those Moments: Stories of Heroes, Villains, Replicants, and Blade Runners" (co-written with Patrick Quinlan), where he discusses many of his movie roles. Proceeds of the book go to Hauer's Starfish Association. [source: www.wikipedia.org/rutger_hauer]

About The Blank Sheet Project

The Blank Sheet Project was conceived as an internal innovation program in 2010. The management of Arjowiggins Creative Papers asked themselves and their staff: "If we started again; if we had a blank sheet of paper; if we put sustainability at the very top of the agenda; what would we do? How could we do things differently?" From more than 2,000 responses generated within the company, Arjowiggins Creative Papers now has 40 teams developing ambitious sustainability projects to reflect its concern for people, prosperity and the planet. The company's 'up-cycled' reKreate paper, which re-uses fiber waste and contributes to a zero sludge mill, is just one of the many outcomes. From its introduction in 2010, The Blank Sheet Project has gone on to address and inspire a global audience of young minds. To promote its message, Arjowiggins Creative Papers currently is collaborating with two eminent organizations: D&AD, the United Kingdom's leading body for the creative industries, and One Young World, an international initiative that brings together the leaders of today with the young leaders of tomorrow.

About Arjowiggins Creative Papers

Arjowiggins Creative Papers has 1,300 employees and its products are distributed in 82 countries. Products in the Arjowiggins Creative Papers portfolio continually achieve best-in-category for paper capability and print performance and are available globally. Each range offers a high-quality finish for a wide variety of applications. All of Arjowiggins Creative Papers' brands have been FSC® certified since June 2008, and the company is constantly expanding its recycled paper ranges. Arjowiggins Creative Papers has an unwavering commitment to working alongside customers and suppliers to continue to innovate through their range of inspiring papers and in the way they do business. This is supported by The Blank Sheet Project, its inspirational platform that challenges all to think creatively about how to leave a mark in a way that is socially, economically and environmentally responsible.

About Appleton Coated

Appleton Coated offers the most comprehensive line-up of premium, coated papers available today marketed under the Utopia brand. From the elegance of Premium to hardworking Utopia Three, the Utopia family of coated papers offers six ways to ignite a passion for paper and the environment. The Curious Collection of fine papers and Conqueror premium paper brand are manufactured by Arjowiggins, headquartered in Paris, France, and distributed exclusively in North America by Appleton Coated. Since 1889, Appleton Coated has manufactured paper in Combined Locks, Wisconsin.

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