Bring on the Bright—Wausau Paper Expands Astrobrights Line with More Vibrant Colors

Wausau Paper today introduced four hot, new colors and five brilliant shade-rejuvenations to its popular Astrobrights® line. With the addition of Jupiter Java™, Blast-Off Blue™, Outrageous Orchid™ and Gravity Grape™, the Astrobrights line now features 26 vibrant, attention-getting shades for those who dare to make a bold statement. Five other shades, including Lift-Off Lemon™, Pulsar Pink™, Terrestrial Teal™, Vulcan Green™ and Martian Green™, have been improved for enhanced vibrancy and brightness to produce greater design impact. 

"The Astrobrights line is the go-to choice for designers, printers and consumers who want their message to get noticed," said Andrea Alstad, manager of strategic markets, print & color, for Wausau Paper. "The new and improved hues were thoughtfully crafted by color experts based on forecasted trends to fill gaps in the existing palette and to create attractive, attention-commanding shades with superior printability. Customers wanted more color options within this line, and we are excited to fulfill this need with stunning new brown, blue and purple shades." 

Confirming Wausau Paper's commitment to providing sustainable printing solutions, the entire Astrobrights line is Forest Stewardship Council (FSC®) certified to contain product from well-managed forests, and the company is a SmartWay Transport Partner. Thirteen colors are Green Seal™ certified and contain 30 percent recycled post-consumer fiber. Celestial Blue®, Eclipse Black™, Gamma Green™, Lunar Blue™, Martian Green™, Orbit Orange™, Planetary Purple™, Re-Entry Red™, Sunburst Yellow™, Stardust White™, Galaxy Gold™, Jupiter Java™ and Terrestrial Teal™ are among the color choices that are certified and contain recycled post-consumer fiber. 

Astrobrights are available in a wide variety of ream-sealed cut-sizes and large folio sizes of 60 lb. text and 65 lb. Cover, perfect for direct mail, cards, posters and flyers. The line also includes a heavier weight 80 lb. Cover, ideal for all digital applications. The entire line is acid- and lignin-free and is laser and inkjet guaranteed.

For more information on the Astrobrights line from Wausau Paper, visit www.wausaupaper.com.

About Wausau Paper

For more than 110 years, Wausau Paper has been a leading manufacturer of high-quality, affordable, uncoated papers for consumers, printers, graphic designers and converters. From its mill facilities in Minnesota and Wisconsin, Wausau Paper produces more than 2,000 different stock items from more than 400 different types of papers ranging in weight from 20 lb. Writing to 130 lb. Cover in a comprehensive selection of colors, sizes and finishes. Approximately two-thirds of Wausau Paper’s commercial stocking items contain 30 percent recycled post-consumer fiber and carry the independent Green Seal™ certification. Product is stocked in four regional distribution centers enabling delivery within 24 hours to most locations within the U.S. To learn more about Wausau Paper’s collection of innovative, quality, environmentally-preferred papers, please visit www.wausaupaper.com.

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For more information contact:

Heather Morrison, LaBreche

612.392.7611, hmorrison@labreche.com

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