"As green as it gets": Mondi Uncoated Fine Paper re-launches the Green Range to celebrate new achievements in sustainable paper making
Vienna, 4. September, 2012 ─ Mondi Uncoated Fine Paper (UFP) re-launched its Green Range with a new slogan that reflects the international paper manufacturer’s latest achievements and goals in sustainable paper making. Since 2006, the Green Range stands for Mondi-branded papers with a high environmental profile. It is also recognised as a channel to communicate Mondi’s efforts and initiatives in sustainable paper production and environmental issues central to the paper industry.
“Our new slogan, ‘As Green as it gets,’ references the expansion of the Green Range. All Mondi-branded papers now meet Green Range criteria and are FSC® or PEFC™ certified, or Totally Chlorine Free bleached (TCF), or 100% recycled. ‘As Green as it gets’ is also about Mondi’s unending drive and commitment to continually improve the eco-efficiency of our mills and papers,” explained Johannes Klumpp Marketing and Sales Director for Uncoated Fine Paper.
Responsible management of forests, reduced water and energy usage, fewer emissions to air and water, and less waste to landfill are essential elements in Mondi’s continuous journey towards sustainable development in paper production. To emphasize the eco-conscious production behind Mondi paper, the new campaign showcases tangrami paper landscapes inhabited by bees, birds and other animals, which instinctively gravitate toward the seemingly natural flora.
In addition to the key Green Range criteria, Mondi’s papers are accredited by many renowned international organizations. All Mondi-branded papers produced in the company’s UFP mills in Austria and Slovakia are EU Ecolabel certified, a label which signifies environmental excellence for products and services that meet high environmental standards throughout their life-cycle. Moreover, products such as 100% recycled NAUTILUS® classic and the BIO TOP 3® brand are certified with the Blue Angel and Austrian Environmental Label respectively.
To reduce Mondi’s effects on climate change the company’s principle is first to optimise processes, reduce emissions and then offset. The company is able to calculate the total carbon footprint of each product, at each stage of the supply chain, to determine the effect of its Greenhouse Gas-reducing activities at every stage. Carbon emissions from Mondi material operations were reduced by 26% since 2004 and 4.3 million CO2e tonnes were avoided as a result of carbon sequestration at its South African plantations and through the sale of green electricity, heat and fuels; using recovered paper; and substituting natural gas with biogas.
On a product level, Mondi UFP participates in the emissions reductions programme Run of River in order to offer customers 100% recycled NAUTILUS® SuperWhite and DNS® high-speed inkjet with a CO2 neutral option as well as the fully CO2 neutral Color Copy. The Run of River hydropower project results in an average annual CO2 reduction of approximately 230,000 tonnes of CO2 equivalents.
To increase awareness about environmental issues related to the pulp and paper industry and the environmental labels found on Mondi papers, the company regularly hosts Green Events and developed an online learning tool called the Green Modules (www.mondigroup.com/greenmodules), which is now available in German, English and Italian. For every person who reads the Green Modules, Mondi donates 1 euro to the NGO OroVerde’s reforestation project “Guatemala – Tree for Tree”. 1 euro equals 1 tree planted. If you answer the Green Module Quiz correctly, Mondi will donate 10 Euros to the project.
To learn more about Mondi’s infinite journey in sustainable paper production, eco-labels, or carbon neutral topics visit: www.mondigroup.com/gogreen.
Mondi Environmental Facts
- Mondi plants roughly 32 million trees each year.
- 100% of Mondi owned forests in Russia and South Africa are FSC certified
- 25% of Mondi landholdings are set aside for conservation (roughly 572,000 hectares).
- 93% of electricity used in Mondi plants is produced internally and 57% of Mondi’s total fuel consumption of our material operations was from renewable resources
- 61% of wood and fibre purchased by Mondi is FSC or PEFC certified. The rest meets the FSC’s Controlled Wood standard or the PEFC Mandatory Guide for the Avoidance of Controversial Timber, ensuring that no wood is sourced from controversial sources.
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Jolene Pozniak, Communications Manager, Uncoated Fine Paper
Tel: +43 (1) 79013 – 5663, e-Mail: firstname.lastname@example.org
Mondi Uncoated Fine Paper Sales GmbH, Kelsenstraße 7, A-1032 Wien
About Mondi Uncoated Fine Paper
Mondi Uncoated Fine Paper is a business unit of Mondi, a leading international packaging and paper company. In 4 paper mills in Austria, Slovakia, Russia and South Africa, Mondi Uncoated Fine Paper produces environmentally sound office and professional printing papers tailored to the latest professional digital print technology. The company complies with the strictest international certification standards to support sustainable production processes through the responsible management of forest, water and air resources. All Mondi uncoated fine papers belong to the Green Range of papers that are FSC® or PEFC™ certified, 100% recycled or bleached entirely without chlorine.
Its renowned brands such as Color Copy, DNS®, IQ, MAESTRO®, NAUTILUS®, BIO TOP 3® or Snegurochka are used in office environments on laser or inkjet printers and by professional printers on digital or offset presses to create brochures, transactional material, folders, invitations, business cards, letterheads or other high-impact communication.
About Mondi/Editor’s notes
Mondi is an international packaging and paper Group, with production operations across 28 countries and revenues of €5.7 billion in 2011. The Group's key operations are located in central Europe, Russia and South Africa and as at the end of 2011, Mondi employed 23,400 people.
Mondi Group is fully integrated across the paper and packaging process, from the growing of wood and the manufacture of pulp and paper (including recycled paper), to the conversion of packaging papers into corrugated packaging, industrial bags and coatings.
The Group is principally involved in the manufacture of packaging paper, converted packaging products and uncoated fine paper (UFP).
Mondi Group has a dual listed company structure, with a primary listing on the JSE Limited for Mondi Limited under the ticker code MND and a premium listing on the London Stock Exchange for Mondi plc, under the ticker code MNDI. The Group has been recognised for its sustainability through its inclusion in the FTSE4Good Global, European and UK Index Series (since 2008) and the JSE's Socially Responsible Investment (SRI) Index since 2007. The Group was also included in the FTSE350 Carbon Disclosure Leadership Index for the second year.