Neenah Paper, Inc.
CHOOSING PAPER ‘REAL SIMPLE’ WITH NEW ROYAL SUNDANCE™ COLLECTION
ALPHARETTA, Ga. (Sept. 4, 2012) – Neenah Paper has launched the ROYAL SUNDANCE™ Paper Collection bringing together two popular brands to make paper selection a simple and affordable process. These economically priced papers are available in a variety of colors, textures, weights and envelopes.
The new collection consists of five finishes – Felt, Fiber, Smooth, Linen and Laid – each with its own unique color palette that includes a range of whites and its most popular business colors. There are also five common colors across the Felt, Smooth, Linen and Laid finishes: Brilliant White, Ultra White, 100 PC White, Natural and Eclipse Black™.
After purchasing Wausau Paper’s premium brands earlier this year, Neenah Paper found that Wausau’s ROYAL Papers were a natural fit with its own SUNDANCE® collection. ROYAL FIBER® and ROYAL LINEN® Papers were the industry-leading choices for fiber-added and linen-patterned papers, while the felt and smooth finishes had been the hallmark of Neenah’s SUNDANCE Papers. The new collection brings these papers together as well as the ROYAL RESOURCE® and ROYAL LAID® Papers.
“ROYAL and SUNDANCE Papers were both very well-respected and well-known brands in the market,” said Kathy Kemps, senior brand manager for Neenah Paper. “These two popular brands perfectly complemented each other, so the decision to take the best of both and create the distinctive ROYAL SUNDANCE collection was ‘real simple.’”
The new offerings include a wide range of basis weights to mix and match finishes and colors, along with matching envelopes. Neenah Paper’s Universal Digital Finish has also been added to the digital offerings in the collection, making ROYAL SUNDANCE Digital Papers compatible with all digital presses.
In addition, the new collection has an expanded green offering. Every ROYAL SUNDANCE item is FSC® Certified and made with 100 percent renewable electricity. All recycled offerings are Green Seal™ Certified and the 100 percent post-consumer offerings are also Processed Chlorine Free.
“We’ve effectively combined five papers into one succinct collection that’s wonderfully diverse yet very economical. If you’re looking for an effective choice for your brand, ROYAL SUNDANCE provides the best value in the industry,” Kemps added.
Neenah Paper is offering free shipping on all ROYAL SUNDANCE orders placed online now through Dec. 31, 2012. For more information or to place an order, please visit www.neenahpaper.com/royalsundancepapers.
About Neenah Paper
Neenah Paper (NYSE: NP) is an innovative leader in the creation and manufacturing of premium, specialty and sustainable papers used for premium writing, text, cover, private watermarks, and specialty needs. The Neenah signature portfolio includes market leading brands such as CLASSIC®, ENVIRONMENT®, CRANE® and SUNDANCE® Papers, and in 2012 the company added the ASTROBRIGHT® and ROYAL Brands. The company also produces envelopes in thousands of unique styles.
Neenah is committed to developing relevant mobile and online technologies including the Neenah Paper Cabinet™ for Desktop tool and the new Neenah Cabinet™ for iPad app. With multiple manufacturing facilities in Wisconsin, prime importance is also placed on recycled and alternative fiber products through the Neenah Green initiative. Visit www.neenahpaper.com for more information or call (800) 558-5061. Follow Neenah Paper on Twitter: @neenahpaper; subscribe to the Neenah Facebook page; or visit Neenah’s blog, Against the Grain.