Mohawk Releases the Mohawk Show 12 Catalog, Crush

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STANLEY HAINSWORTH DESCRIBES A “LOVE AFFAIR WITH PAPER” 

[Cohoes, NY – September 24, 2012] The Mohawk Show 12 Catalog, designed by the team at Tether, has been released and is now available for order. Stanley Hainsworth, Tether’s founder, creative lead on the book’s design, and Mohawk Show 12 jury chair, says the catalog carries through the theme of the Mohawk Show 12 campaign, “a love affair with paper.”

In the book, titled Crush, the love affair begins with the winning entries, which were chosen from the best work from all over the world. Using documentary-style photography, page spreads showcase the work of the eight winners and 14 finalists who were chosen by the Show 12 jury: Stanley Hainsworth, Tether, Seattle; Jorge Alderete, Illustrator, Mexico City; Michael Jager, JDK Design, Burlington, VT; and Susana Rodriguez de Tembleque, SY Partners, San Francisco.

The 6 1/2” x 9” perfect-bound book houses over 90 photographs showing off the creativity and production excellence of the pieces that caught the eyes of the Show 12 jury. Crush is printed on Mohawk Superfine, Eggshell Ultrawhite. “I love the uncoated paper approach of the catalog. It allows the honesty of the pieces to be shown, instead of trying to put a spin on them,” says Hainsworth. 

The cornea-melting solid color (fluorescent green!) used on the cover is achieved with two match hits of green, and extends into the book to complement the 4-color process used to print the photographs of the winning entries. Frits Kouwenhoven of Hemlock Printers in British Columbia says they also had another trick up their sleeve to achieve the dynamic results. “We used a 20-micron stochastic screen, which is equivalent to a 380 standard line screen. The result of using this technique on Mohawk Superfine is like watching high definition TV,” says Kouwenhoven.

To get a copy of Crush, contact your Mohawk sales representative or order a copy online. Visit MohawkConnects.com for an online preview of Crush, and for a complete list of the Mohawk Show 12 winners and finalists.

 

ABOUT THE MOHAWK SHOW

The Mohawk Show honors the impact of the graphic design industry and the important role that design plays in our culture. It allows printers and designers a chance to catch the eye of their peers and potential clients by having their entries reviewed by an esteemed panel of jurors and viewers of the traveling exhibit.

 

ABOUT MOHAWK

Mohawk is North America’s largest privately owned manufacturer of fine papers and envelopes for commercial and digital printing. Signature brands include Mohawk Superfine®, Strathmore®, Inxwell®, and proprietary i-Tone® for digital presses. Mohawk papers are chosen for commercial printing, photo specialties, and high-end direct mail. Products and samples are available through leading paper distributors and at mohawkconnects.com.

The company is leveraging connections in the digital, design, and photo space to develop new web-based offerings: Pinhole Pro, a solution for professional photographers to create beautiful press products; Pinhole Press, a lifestyle brand for beautifully simple photo gifts; MakeReady for digital printers; and Felt & Wire Shop, an online marketplace for social stationery, posters, and prints.

This fourth-generation, family-owned business is constantly renewing its commitment to environmental stewardship. As the first U.S. manufacturer of commercial printing papers to match 100% of its electricity with windpower renewable energy credits and the first U.S. premium paper mill to shift toward carbon neutral production, its portfolio of recycled papers certified by Green Seal and the Forest Stewardship Council’s (FSC) standards continues to grow along with the rest of the company.

 

CONNECT WITH MOHAWK

Website: http://www.mohawkconnects.com/

Twitter: @mohawkpaper

Facebook for U.S.: https://www.facebook.com/mohawkfinepapers

Facebook for International: https://www.facebook.com/MohawkInternational

LinkedIn: http://www.linkedin.com/company/mohawk-fine-papers

 

LINKS

Order a copy of Crush: http://bit.ly/Qj4GKD

Online preview of Crush: http://bit.ly/PPl0FZ

Complete list of the Mohawk Show 12 winners and finalists: http://bit.ly/IL1hPI

 

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The Mohawk Show 12 Catalog, Crush, designed by Seattle-based Tether, is now available for order. Get your copy by contacting your sales representative or ordering online at MohawkConnects.com.

 

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“This is a book about goats? Why? I’m not sure, but I love the combination between photography and illustration in this quirky piece …” reads the quote by show judge Jorge Alderete about Mohawk Best of Show Winner The Goat Book, featured in Crush.

 

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The glow-in-the-dark aspect was a last-minute addition to the Fashion Institute of Technology’s Visiting Artist Program poster, which is the Best of Show Winner, designed by Piscatello Design Centre. See all Mohawk Show 12 Winners and Finalists in Crush, the just-released Mohawk

Show 12 Catalog designed by Tether.

 

Digital photos are available upon request.

Please contact: Marylou Domian, Williams and House, 860.675.4140, mdomian@williamsandhouse.com

 

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