Neenah Paper is making a statement with its latest promotion for ENVIRONMENT® Papers: The paper you specify speaks volumes about your brand. Doing the right thing for the environment is an expectation, and ENVIRONMENT® Papers deliver on that expectation.
“Today, as many companies and industries continue to incorporate sustainability into their core values and mission statements, they require a high quality, premium recycled paper to help them communicate their commitment to the environment,” says Kristen Hogan, brand manager at Neenah Paper. “Industry trends indicate that sustainability continues to grow in importance, and is becoming more imbedded in the three industries we chose to cover in this promotion—hospitality, retail and education. The promotion contains examples printed on ENVIRONMENT® Papers that show the creative ways businesses can promote sustainability.”
In the hospitality industry, hotel companies large and small are being prompted by rising energy costs, government pressure, consumer expectations, and competitors to increasingly make sustainability a top priority. When printed on ENVIRONMENT® Papers, items such as key card holders, door hangers, menus, and bath essentials and toiletry packaging demonstrate that the establishment is environmentally responsible, which contributes to a positive overall brand experience. This is true not only for the large hotel chains, but for the smaller boutique hotels that can roll out dramatic changes more quickly.
Retailers have several opportunities to demonstrate their commitment to sustainability. For example, a customer receives a direct mailer printed on ENVIRONMENT® Digital Paper. On that mailer is a QR code that, once scanned, will reveal a discount. The customer then visits the store, where the brand is further promoted through shopping bags, catalogs, shelf signage and gift card holders. Each of these touchpoints presents another opportunity for the retailer to show their commitment to the environment.
Some of the most encouraging trends in sustainability and green building are taking place on college campuses. Marketing campus sustainability is increasingly becoming an important tool to attract new students. According to the 2010 College Sustainability Report Card, in 2006 only 22 percent of colleges and universities had developed a green policy, and by 2010 it jumped to 79 percent. ENVIRONMENT® Papers are an ideal choice for view books, fundraising collateral, stationery, newsletters, basically all the items associated with campus administration.
Available in twenty colors, with four sustainable fiber options, ENVIRONMENT® Papers are FSC® certified, Green-e certified, Green Seal™ certified, and Carbon Neutral Plus. For the complete color palette, paper weights, and envelope availability, as well as die lines for some of the unique print samples presented in the promotion, visit www.neenahpaper.com/Statement. Visitors to the site can also download an entry form for the Make Your Statement competition. The competition, running until the end of 2011, encourages designers, printers and others to enter their best work done on ENVIRONMENT® Papers to be eligible to win an iPad!
To obtain a copy of the new ENVIRONMENT® Papers promotion, contact a Neenah Paper sales representative. Each brochure contains a QR code inside, but consumers will need to visit www.neenahpaper.com/Statement to find out what it says.
About Neenah Paper
For more than 100 years, Neenah Paper (NYSE: NP) has been an innovative leader in the creation and manufacturing of premium, specialty and sustainable papers. Neenah brings state-of-the-art technology to its signature brands, CLASSIC®, ENVIRONMENT®, STARWHITE®, NEENAH® and SUNDANCE®, as well as a host of other fine paper with an ever expanding digital paper offering preferred by graphic designers and printers. This summer Neenah redesigned its entire website, www.neenahpaper.com, to engage paper specifiers and buyers with 22 new creative tools and resources. Neenah has created relevant, useful tools that empower customers when they want it and the way they want it. For more information about the company, visit www.neenahpaper.com or call (800) 558-5061. Follow Neenah Paper on Twitter: @neenahpaper; become a fan on Facebook, www.facebook.com; or visit Neenah’s blog, Against the Grain, at www.neenahpaperblog.com.