Everyone and their mother has an app these days, so if it’s not featured high in the top downloads category via the App Store or Google Play, there’s a good chance it will go unnoticed.
The team at Spanish-based SEO service provider Blue Caribu has put together a helpful infographic which offers some guidance for effectively marketing a new app. Among the tips: Pick a good name, spy on your competitors and push for as many downloads as you can in the first few days after the launch. In addition, you should target journalists in your field, share to social networks and consider paid promotion.
All of this may sound self-explanatory, but all too often app developers don’t take the extra few steps to make sure their new platform has wings. For a full look at how to promote your app and make it stand out in a crowded marketplace, check out the infographic below.
Read the full article at mashable.com