Prime Group’s Business Transformation with Personalized Products

Prime Group evolved from the commodity four-color print market to become experts in variable data printing. Today it is one of the U.K.’s leading providers of personalized items.

CHALLENGE:
Converting to Digital with Personalized Products
According to Richard Adey, managing director of Penwizard Ltd., “Penwizard specializes in personalized books and the systems that link websites to digital printing presses. These cross-media publications use enabling technologies that require new types of partnerships with license owners, publishers and print service providers. Penwizard was looking for a supplier who had the specialist knowledge needed to get the best out of the personalization software and processes, and therefore successfully transition from conventional to personalized publishing and digital printing.”

To accomplish its goal, Prime Group had to address three issues:
1. Create high-quality books for Penwizard Ltd., a Web-to-print publisher specializing in personalized products such as the Peppa Pig series for children
2. Assure print quality and a smooth end-to-end workflow
3. Handle large quantities of variable data for reliable and
accurate printing

Prime Group’s Business Transformation with Personalized Products
Prime Group evolved from the commodity four-color print market to become experts in variable data printing. Today it is one of the U.K.’s leading providers of personalized items...read more.

 

About Prime Group
Prime Group is a multi-award winning company with more than 20 years’ experience of delivering high quality print solutions for local, national and international companies. Prime Group is one of the leaders of the digital revolution with HP Indigo 5000, 7000 and 7500 presses.
Take a peek at the website for more background: www.primegroup.co.uk

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