Xtreme has crossed the Rockies and recently landed in Spokane, Washington. “Every month, demand is building for a premium board grade like Xtreme. Customers love the way Xtreme prints on both sides and they really love how it finishes. Xtreme's non-cracking properties give printers, designers, and paper specifiers the peace of mind that any project will finish flawlessly,” remarks Matthew Feldman, CEO, Millmar Paper.
Lawton Printing Services of Spokane, Washington recently chose Xtreme Coated Cover for a corporate presentation folder they were producing for Coeur D'Alene Casino Resort. The paper selection process included RMB Vivid, a Seattle design firm, who required a unique solution for their client's project. With mill samples of Xtreme Coated Cover in hand, Lawton and RMB Vivid conceptually applied the unique tactile qualities of Xtreme Coated Cover to the project's "earthy" design requirements. They presented their solution using the silk side of the paper for the cover, which featured an embossed wood panel and had a rich tactile feel. The inside was printed on the gloss side of the sheet with solid black coverage, end-to-end.
The 16 pt. Xtreme Coated Cover was offset printed, embossed, die cut, and scored with a complex capacity pocket and spine. “Credit for the success of the project belongs to the expert offset press and letterpress people we had working on the project. The finished piece folded with no cracking and performed wonderfully in the post-press finishing department,” said Brian Jones, sales manager, Lawton Printing Services. “Thanks also go to the Millmar folks for helping us with samples, ideas, and consulting!”
Congratulations to the team at Lawton for using Xtreme to the max!