GPA Debuts New Applications at a Successful Dscoop8

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Chicago, IL – GPA is pleased to have exhibited to a sold out crowd at Dscoop8 in Nashville, TN from February 21-23. GPA’s entire sales force was in attendance to reinforce relationships with existing customers, and to forge partnerships with new contacts

GPA had the opportunity to showcase their diverse range of substrates in the Dscoop8 conference guide, which was printed exclusively on GPA’s Ultra Digital® substrates. It also included special tear-out printed on GPA’s Ultra Digital® Heat Transfer Paper. At least 400 attendees visited GPA’s booth to have their heat transfer applied to a t-shirt, and for a demonstration of how fast and easy the product is to use.

To help introduce their customers to new applications and open the door to profitable opportunities, GPA debuted a variety of new applications at the show. Among them were aprons and t-shirts printed on Ultra Digital® Heat Transfer Paper, baby and wedding announcements on DigiMag® PLUS Flexible Magnet Material, and product hang tags onUltra Digital® Styrene.   

GPA’s integrated “Rock it Out” campaign leading up to Dscoop8 was a success. It included an initial mailing with personalized “tour” posters, an integrated pURL and a follow-up “tour gear” kit. The campaign was designed to generate excitement around Dscoop8 in Music City and create a lasting impact for customers attending the show, as well as for those who could not attend.

“The energy and camaraderie at Dscoop is unlike any other tradeshow, and we are extremely honored to have been
a part of it with our whole team. We hope we sparked some new ideas and showed our customers products that will help them advance their businesses in the coming year and beyond,” said Trina May, GPA’s Director of Marketing.

GPA is the premier source for specialty substrates and solutions for offset and digital printing. Products include coated and uncoated papers, pressure sensitive and specialty papers, synthetic films and substrates exclusively engineered for HP Indigo presses. GPA is an HP Indigo PreferredPartner and a Diamond Partner of Dscoop (Digital Solutions Cooperative). For more information on GPA or the products it offers, visit www.askgpa.com or contact GPA Customer Support at 800-395-9000.

 

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2 Comments
2 Likes

Thanks GPA

March 1, 2013 02:37 PM by Chris Reine

Thanks GPA for everything you did at Dscoop's Spark08...as usual GPA was front and center to help us with our needs.  I look forward to our continued relationship and seeing you all again in Orlando's Spark09.


Thanks Again,


Chris Reine


Indigo Operations


Franklin Press

Thank YOU Chris & Franklin Press

March 13, 2013 01:11 PM by Trina May

Chris,


It is Partners like Franklin that drive that “Spark” – it was great to see you and your team at Dscoop and look forward to seeing you real soon!


Dawnielle Balli
GPA
Territory Sales Manager

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