Small Businesses Find ROI in Social Media (MarketingProfs)

Small businesses can find a return on investment (ROI) in social media, but they have a hard time with Facebook.

A new study from Manta provides insight from more than 1,200 small-business owners regarding their top concerns. Manta then created an infographic from its findings.

The study revealed that social media involvement is increasing among small businesses. "Nearly 50% of SMBs have increased time spent on social media compared to a year ago," Manta says. "More than one in three small-business owners dedicate between one and three hours each week managing their social media channels, while 10% spend more time."

For small businesses, the acquiring and engaging of new customers is the primary goal of using social media, 36% said. Gaining lead generations and referrals (19%) was second.

Other findings regarding small businesses and social media...

  • 18% name Facebook as the hardest social media platform to maintain.
  • 53% of businesses say they have one person dedicated to social med activities at the company.
  • 39% of businesses say they see a return on investment from social media activities.
  • 79% of small-business owners are optimistic about their business prospects in the second quarter of 2013.

For more about Manta's findings and to read the full article, click here.

About the author: Veronica Maria Jarski is a senior writer at MarketingProfs and the editor of the MarketingProfs Daily Fix blog. Reach her via
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