Adweek Magazine highlights HP Digital Printing Solutions

Last month Adweek magazine published and distributed its first “Invention Issue," showcasing HP’s digital print solutions on the cover and featuring a 12-page supplement, “The Art of Possibilities.”
Designed to showcase HP’s successes with innovative printing solutions for brand marketers, the supplement will provide an enhanced print experience, leveraging subscriber data and incorporating multiple personalization printing variables.Supplements will also include QR codes allowing readers to extend their engagement with the stories beyond the printed page, to include videos focused on several key brand partners about the work they have done with HP.
The supplement directs recipients to partner Dscoop members through the Dscoop Print Directory.  The custom publishing piece will also be live on Adweek.com as part of the Project Isaac hub, presented by HP.
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