The Custom Print Software Project
Blog: Dscoop News | By: Dscoop News | Released: May 27, 2015, 9:59 am
If you’ve read anything on the Print Software Section, you know Jane Mugford and I are passionate about printers getting the most out of their print software investments.
Executive Suite: Face-to-Face Prospecting for Small Companies
Blog: Dscoop News | By: Dscoop News | Released: May 19, 2015, 11:24 am
A week or so ago, I met with a client. Let’s call her Jennifer. Jennifer got out of the production end of printing and is now a broker. In a word, Jennifer needs sales. She wanted me to work with her on a strategy to build her business beyond her current referral network.
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Digital Printing Gets the Nod from OUP
Blog: Dscoop News | By: Dscoop News | Released: May 12, 2015, 1:53 pm
Oxford University Press has appointed Hong Kong-based CTPS to provide an end-to-end solution covering digital printing (using HP inkjet web and HP Indigo technology), mailing solutions, inventory management, warehousing and distribution of printed products to subscribers in 27 countries
Symeta: Selling Inkjet, Delivering Value
Blog: Dscoop News | By: Dscoop News | Released: May 6, 2015, 7:02 am
Selling digital print solutions to marketing executives is no simple task. Your success depends on how well you convey the value of your products and services from the customer’s perspective.
5 tips for getting customers to stay loyal to your brand
Blog: Dscoop News | By: Dscoop News | Released: April 29, 2015, 7:02 am
I make no apologies for using the well-used analogy of comparing a brand's relationship with its customers to that of a budding romance between two lovers. It's a cliché, but it's painfully accurate.