Dscoop News

    September #HPrinted Story: Bennett Graphics
    Blog: Dscoop News | By: Emily Krutz | Released: August 29, 2014, 9:08 am

    Bennett Graphics, after partnering with the agency of a well-known global hotel chain, helped to develop, then print, a board game for the hotel chain on the 29-inch format HP Indigo 10000 Digital Press.

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    Keywords: News |

    Million-Dollar Presses: High End Presses Remake the Role of Digital in Packaging (WhatTheyThink)
    Blog: Dscoop News | By: Caryn Thor | Released: August 27, 2014, 1:32 pm

    Color digital printing is now long-established in packaging, but mainly for printing labels, which fit well on narrow digital webs such as HP Indigo and Xeikon presses and printers from companies like Allen Datagraph, Primera, and Quick Label Systems.

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    The Five Things Product Packaging Must Do (Forbes.com)
    Blog: Dscoop News | By: Emily Schmitt | Released: August 26, 2014, 12:16 pm

    Consumer products brand design is wrongly predicated on the notion that shoppers make rational, informed decisions. In truth, most are purely instinctive and reactive.

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    Keywords: Industry | Branding | Packaging |

    Marketing Ops Is Now a Must-Have: The Six A's of Marketing Performance Management (Marketing Profs)
    Blog: Dscoop News | By: Erica Amrane | Released: August 25, 2014, 11:58 am

    The role of operations management was originally applied only to manufacturing processes and systems. With the proliferation of marketing automation tools and increased pressure from the C-Suite to prove the value of Marketing....

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    Keywords: Dscoop | Marketing | Marketing analytics | Marketing Automation | Marketing Success | Operational Efficiency |

    The Keys to Mobile Support in Print Software (WhatTheyThink)
    Blog: Dscoop News | By: Caryn Thor | Released: August 20, 2014, 7:46 am

    “Mobile support is critical for print software now; every print software vendor should be incrementally advancing their support for mobile in virtually every release moving forward.” – Jennifer Matt, WhatTheyThink. So how do you assess the mobile support of your print software?

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    Keywords: News |


                  

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