Major brands are increasingly using more precise profile targeting – or “hypertargeting” – through Facebook as a cornerstone of their digital marketing and advertising campaigns. During the third quarter of 2011, TBG Digital's advertisers spent more than 50% of their Facebook budgets acquiring “like
Business owners and decision-makers are used to reading financial reports to analyze the performance of their businesses. So, with all of the advice that businesses should be involved with social media, it seems logical to want to measure how it works. But what do you measure? And do these measureme
In difficult economic times, many small businesses are forced to make difficult choices regarding their budgets. And while it may seem like a relatively easy choice to cut a marketing and advertising initiative before many other alternatives, the results could be devastating. The decision about
How can you be persuasive with consumers on social media? One of the best books on persuasion is called Influence, in which author Robert Cialdini describes six elements of effective persuasion. I share those tactics below and analyze how they can best be applied to a social media audience...