Business owners and decision-makers are used to reading financial reports to analyze the performance of their businesses. So, with all of the advice that businesses should be involved with social media, it seems logical to want to measure how it works. But what do you measure? And do these measureme
In difficult economic times, many small businesses are forced to make difficult choices regarding their budgets. And while it may seem like a relatively easy choice to cut a marketing and advertising initiative before many other alternatives, the results could be devastating. The decision about
How can you be persuasive with consumers on social media? One of the best books on persuasion is called Influence, in which author Robert Cialdini describes six elements of effective persuasion. I share those tactics below and analyze how they can best be applied to a social media audience...
As of Nov. 1, 2011, Susan Moore, president of DPI, has taken the helm as chairwoman of the Dscoop Americas Regional board of directors. Board members Rod Key and Mark Sarpa were re-appointed for another two-year term. In addition, Gary Garner of GLS Companies was appointed to the board. The continui