Lead generation for any business is expensive. Brand building even more so. But when it comes to a choice between building a brand or getting more leads, always opt for leads, because they, in turn, will help you build your brand. How exactly?
If you run a one-person consulting practice or a 1,000+ employee enterprise, you should be looking into the murky glass of 2012 sales projections right about now. Banks want the projections, finance needs the budget, owners are waiting for the numbers. It can be a painful process as the various...
Let's say you've got some down time between major marketing campaigns. Does that mean your marketing efforts have to go into hibernation? Of course not. You can fill in the downtime in your bigger advertising strategy with some mini-marketing campaigns that are often quick, uncomplicated and cheap—o
First the cold, hard reality of business – your customers don’t really care about what you sell – they don’t really care about your business – they don’t really care about you. Now, let me soften that a bit – they may love your products, they may love doing business with you, they may adore the
Despite the evidence in favor of blogging, with the rise of Twitter and Facebook, many brands are reluctant to blog. While blogs can be a lot of work, they provide a foundation for information on the web and an owned platform for your social business.