True story: I’m eating dinner with two old friends. (It’s a downer when you realize “old friends” doesn’t just indicate length of relationship but our respective ages.)One says, “I hate being fat. I’ve tried everything but can’t lose weight. What do you think?” “I don’t think you want to...
HP recently released a new Sourcing Sustainable Print Guide to help marketers and print buyers reduce waste by adjusting their printing strategies. Presented through case studies and environmental statistics, the guide can be used to help PSPs focus on reducing their environmental impact
Lately people are talking about luxury brands and digital marketing. The question is not if luxury brands can safely leverage digital media. The question is how. With that in mind, here are five commandments for marketing luxury brands using the most democratic media in the world
Numerous studies demonstrate that 70-80% of all new products fail. Lack of relevance, lack of differentiation, inappropriate pricing and muddled messaging all factor into a brand’s struggle when launching a new product.